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In today’s competitive consumer market, the Modern Trade (MT) channel plays a pivotal role in shaping how brands reach their customers. As retail formats evolve, companies are increasingly relying on skilled professionals to manage strategic partnerships, boost revenue, and drive market expansion through modern retail channels. If you’re an ambitious sales professional with a flair for relationship-building and achieving high-impact results, this Sales Executive opportunity in the Modern Trade segment could be your next career-defining role.

Title: Join the Sales Force Driving Growth in Modern Trade – A Rewarding Career Opportunity

The Role at a Glance

We are looking for a client-focused, sales-driven, and result-oriented individual to join our dynamic Sales Team. The role is tailored for professionals who have experience in handling key modern trade accounts within the Consumer Durable and Consumer Electronics sector. This is not just a job – it’s an opportunity to be at the forefront of retail transformation while working with some of the top retail brands and distributors.

Your main goal will be to drive revenue, volume, and market share within a specific geographical cluster. You’ll be responsible for implementing robust sales strategies, building strong relationships with decision-makers, and ensuring that all targets are met consistently.

Key Responsibilities

As a part of the Sales Team, you will play a vital role in shaping how our products are represented in the modern trade environment. Your core responsibilities include:

• Managing Key Modern Trade Accounts: Establish and grow relationships with key stakeholders including store managers, purchasing heads, and distribution partners.
• Primary & Secondary Sales Handling: Plan, monitor, and achieve both primary and secondary sales goals in line with company expectations.
• Execution of Sell-Out Programs: Work closely with marketing and product teams to roll out sell-out promotions, product launches, and visibility campaigns in retail outlets.
• Outlet Penetration Growth: Strategically increase product placement and visibility across modern trade stores to boost customer engagement and conversions.
• Target Achievement: Achieve monthly and quarterly targets in terms of value, volume, and revenue generation.
• Shop Demonstrator Monitoring: Supervise shop floor promoters and demonstrators to ensure brand consistency and top-tier customer service.
• Reconciliation Processes: Ensure timely monthly reconciliation with key accounts and distributors. Obtain necessary NOCs and maintain transparent financial records.

Why Modern Trade Sales?

The Modern Trade segment is one of the fastest-growing channels in India’s retail ecosystem. It offers greater product visibility, structured purchase processes, and immense opportunities for brand positioning. This role puts you right at the intersection of business development, client servicing, and strategic execution, giving you a 360-degree view of the industry.

Skills You Bring to the Table

To be successful in this role, you’ll need a unique mix of interpersonal, analytical, and negotiation capabilities.

1. Excellent Communication Skills
   Clear and persuasive communication is essential to pitch ideas, negotiate better terms, and build lasting client relationships. You must be able to articulate brand value and interpret client needs effectively.
2. Customer-Centric Approach
   The ability to provide exceptional customer service ensures that you stay aligned with both business goals and client expectations. Prior experience in client servicing will be highly valued.
3. Negotiation Skills
   Whether it’s securing premium shelf space or finalizing business terms with distributors, strong negotiation skills will set you apart. The goal is to create win-win partnerships that ensure profitability for all parties involved.
4. Modern Trade Experience
   Hands-on experience in managing large Modern Trade accounts, preferably in Consumer Durables or Electronics, will give you a strong edge. You should be comfortable navigating structured retail environments and understanding category-level dynamics.

Career Growth and Learning

Working in this role provides excellent exposure to cross-functional collaboration, supply chain optimization, and business analytics. You’ll gain invaluable insights into:

• Retail Analytics
• Consumer Behavior Trends
• Strategic Account Management
• Market Expansion Techniques

As you demonstrate your capabilities and contribute to organizational growth, you open the doors to leadership roles such as Area Sales Manager, Regional Key Account Manager, or even National Sales Lead in the future.

Who Should Apply?

If you’re someone who:

• Has prior experience in especially in modern trade formats.
• Enjoys meeting revenue goals and building business relationships.
• Has a background in managing Consumer Durable or Electronics categories.
• Is passionate about driving sales performance and exploring new market opportunities.
• Possesses strong analytical thinking and reporting capabilities.
• Then this opportunity is made for you.

Conclusion: Shape the Future of Modern Retail

In the ever-evolving world of retail, this Modern Trade Sales role offers not just a job, but a path toward leadership and market expertise. It gives you the platform to work with influential retail partners, master high-stakes negotiations, and drive tangible business outcomes.

Take the first step in your journey to becoming a sales leader in the modern retail ecosystem. Apply now and become a part of a high-energy team that’s redefining how brands connect with consumers.

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